Trade Me named in the Ipsos influential brands

We were stoked to be named one of New Zealand's most influential brands alongside national and international heavyweights such as Google, Samsung and Air New Zealand. 

Each year research company Ipsos surveys 1000 Kiwis on the most influential brands in the country and we've been proud to be named in the top ten for all three years that the survey has been running. 

Ipsos asks their survey takers a number of questions based on five 'dimensions of influence': engagement, leading edge, trustworthy, citizenship and prescence.

Each brand is measured on each of these dimensions and given an influence index and ranked.  

We were really pleased that Kiwis voted us as strong in leading edge, trustworthy and engagement. This means that we were rated strongest for our innovation, trust in what we do and interest to our members and the public. 

We aren't resting on our laurels though. That's why we're working hard to build useful, engaging products and services and we want to make Trade Me even easier and more valuable to use.

Thanks for all of your support.