The Rugby World Cup was an amazing few months. If our searches and sales were anything to go by, Trade Me members went rugby mad throughout the tournament.
We saw searches and activity on Trade Me mirror the trials and tribulations of the teams, with interest in supporters' gear and memorabilia surging when teams were doing well and tailing off when a team underperformed.
The Japanese rugby team, giant killers of South Africa in the opening round, were suddenly a popular search on Trade Me. From roughly five searches a week before the tournament we suddenly saw hundreds, while the Japanese rode a tide of admiration and goodwill from rugby fans. Japan were the third most searched team during the World Cup behind the All Blacks and England.
Australian fans certainly sparked to life following the unexpected form of their team. Searches for Wallabies gear during the Rugby World Cup leapt 300% in the lead up to the final.
Unsurprisingly, sales and searches for English gear tailed off as they men in white tumbled out of the tournament early.
The All Blacks
We see thousands of searches a week for the All Blacks but it reached a crescendo during the Rugby World Cup with more than 18,000 searches in the week of the final. As Kiwis got more nervous (or confident) of the result we saw a surge in sales for All Blacks jerseys and memorabilia.
After the All Blacks’ stunning victory, Kiwis were keen to get their piece of history, with All Blacks jerseys and signed memorabilia going crazy. One shirt went for $275 while a signed and framed jersey fetched more than $4800!