Christmas prep in full swing but stay clear of socks, candles and dated chocolate, survey says

Kiwis are getting more organised when it comes to Christmas shopping, are big on self-gifting and Canterbury shoppers love Christmas the most, according to our latest Christmas survey.  

Over 2,100 New Zealanders took part in our annual survey this time up and half of them reckon they are already done with their Christmas shopping - some were so organised they were wrapped up in October. Our partners are the hardest to buy for, while kids are the easiest. 

The survey also identified who loves Christmas the most, with Cantabrians the happiest about Christmas (with 33 per cent loving or liking this time of year), while those in Auckland are the least stoked about the festive season (26 per cent).

There’s also a growing secondhand movement emerging, with one-third of Kiwis saying they’ll buy at least one used gift this Christmas. While some of us do it to save money, 31 per cent said they were buying secondhand gifts this year to help the environment. 

As for gift preferences, candles and socks were called out as the worst gifts to receive, with expired confectionary also making the list. Electronics, on the other hand, are at the top of Christmas wish list this year, along with clothing and books.

Good gifts

  • Electronics

  • Clothing

  • Books

  • Jewellery 

Not-so-good gifts

  • Candles

  • Socks

  • Underwear 

  • Art

  • Expired confectionary