You may have spotted a letter missing in our logo today and this is no accident.
We’re proud to have joined the international Missing Type campaign to support the New Zealand Blood Service and their drive to get more blood donors. Businesses around the country are removing the ‘a’ and ‘o’ from their logos as part of this initiative to show that we need more A and O blood type donors.
85% of New Zealanders are A and O blood types so help fill the gaps and get donating.
Already a donor? Awesome, consider booking an appointment to donate. If you’re not already a donor, head over to the NZ Blood Service’s website to see if you’re eligible and register to become a blood donor.