Tr_de Me: The #MissingType campaign

Did you spot the missing ‘a’ in our logo today?

We’re proud to have joined the international ‘missing type’ campaign organised by the team at the New Zealand Blood Service. The campaign sees businesses remove the letters from their logos and bylines that represent each blood type we need more donors for (A and O).

The New Zealand Blood Service are on a mission to find 10,000 new donors and they need Kiwis' help to fill the gaps.

Already a donor? Awesome, consider booking an appointment to donate. If you’re not already a donor, head over to the NZ Blood Service’s website to see if you’re eligible and register to become a blood donor.